New York - Global
JFB / Aurima is a lighting-focused creative practice built on more than three decades of experience in commercial photography and motion production.
Working across advertising, editorial, catalog, fashion, still life, dance, and brand content, JFB / Aurima specializes in designing thoughtful lighting solutions that translate creative ideas into strong visual results. Projects take place both in studio and on location, often in fast-paced environments where efficiency, adaptability, and collaboration are essential.
The practice is known for its resourcefulness, technical precision, and calm, responsive approach to production. JFB / Aurima works closely with photographers, directors, and creative teams to shape visual concepts through light—supporting the process from early creative development through final execution.
With deep experience in commercial production workflows, JFB / Aurima brings a practical understanding of how to achieve refined visual outcomes while maintaining smooth, collaborative sets.